Flower X is an integrated cut flower import platform
connecting global farms directly with domestic partners.
Unifying ordering, shipping, logistics, and customs clearance
to deliver competitive costs and stable, reliable supply.
Shaping the Next Generation (X) of Flowers together.
Flower X
From individual to integrated: The new standard in cut flower imports
Business Model
From direct farm contracts to customs clearance and delivery,
we provide the entire import process via a single window.
CONTACT US
Partnership & Inquiries
CEO Greeting
Consolidating fragmented imports
to lower costs and secure stable supply.
Welcome. I am Mr. Park, CEO of Flower X Co., Ltd.
The domestic cut flower import market has faced structural limitations due to fragmented, individual operations by small businesses, leading to weak bargaining power with global farms, high logistics expenses, and elevated air freight rates. Handling ordering, quarantine, and customs clearance separately has resulted in redundant administrative burdens and excessive costs.
Flower X solves this challenge through a strategic transition “From individual to integrated.” We provide an all-in-one import platform that encompasses direct master contracts with international farms, unified ordering, shipping, logistics, and customs clearance, volume-based air/sea freight agreements, and real-time online ordering and settlement systems.
Through this integrated system, we alleviate the burden of import operations, share the economies of scale with our wholesale partners, and build a collaborative ecosystem where our company and partners thrive together. We will shape the Next Generation (X) of Flowers together.
Thank you.
Core Values
Key Points
Cost Reduction
Economies of scale to reduce procurement & logistics costs
Process Efficiency
Complete unification of import workflow
Stable Supply
Securing guaranteed volume allocation
Shared Growth
Fostering mutual growth with wholesale partners
Market Environment
Limitations of the Domestic Market: Structural inefficiencies caused by fragmented, competitive operations among small businesses.
Lack of Farm Bargaining Power
Small, fragmented, and competitive orders lead to weak negotiation leverage over pricing and supply terms.
Redundant Import Procedures
Handling ordering, customs, and quarantine individually increases administrative burdens and operational costs.
Logistics Inefficiency
Fragmented transportation and customs clearance create overhead duplication and prevent logistics cost optimization.
High Air Freight Rates
Small individual shipment volumes lack the scale required to negotiate volume rates with major airlines.
Business Overview
Role of Flower X: Strategic transition from individual importers to integrated joint procurement
- Direct master supply agreements with overseas flower farms
- Single unified window for ordering, shipping, logistics, and customs
- Bulk freight rate agreements (BSA) with airlines and forwarders
- Professional quarantine, customs clearance, and centralized claim management
- Real-time digital ordering, tracking, and settlement system
Individual Importers
High Costs / Inefficiency & Elevated Operational Risks
Joint Procurement Partners
Economies of Scale & Guaranteed Supply Stability
Market Overview
South Korea Cut Flower Import Volume (Last 3 Years)
※ 3-year average: approx. KRW 182.5 billion, with an average annual growth rate of 2.09%.
The Strategic Role of Flower X
Operational Efficiency · Cost Competitiveness · Logistics Innovation
01Operational Efficiency
- Streamlined management reducing headcount and fixed overhead
- Enabling wholesale partners to focus on sales and client relations
02New Product Development
- Continuous sourcing of premier overseas farms and varieties
- Securing exclusive import agreements for differentiated market supply
03Procurement Cost Savings
- Maximizing price bargaining power through aggregated volume orders
- Estimated cost reduction: 3% to 8%
04Supply Stability
- Stable volume guarantee via standing orders and long-term contracts
- Priority allocation rights through advance volume commitments
05Freight Cost Optimization
- BSA (Block Space Agreement) freight discounts: 3% to 5%
- Air-to-sea transport modal shift savings: 40% to 60%
06Delivery Risk Mitigation
- Dedicated charter space and priority boarding protocols
- Day-by-day load balancing for reliable, on-time arrivals
07Integrated Infrastructure
- Consolidated customs and quarantine clearance saving time & expenses
- Economies of scale in warehousing and domestic delivery costs
08Industry Representation
- Official policy dialogue and regulatory consultation with government bodies
- Preventing an oversupply of small new entrants
Organizational Structure
Management & Administration DivisionHead · Senior · Junior
- Finance & Accounting
- Human Resources
- General Affairs
- Strategic Planning
- IT & Systems
Import DivisionHead · Senior · Junior
- China Operations
- Netherlands Operations
- Colombia Operations
- Vietnam Operations
- Other Origins
Marketing & Support DivisionHead · Senior · Junior
- Marketing & PR
- Online Platform
- Logistics
- Nationwide Delivery
Executive Leadership
Composed of top-tier industry experts in cut flower import, trade management, and distribution.
Mr. Park
[Career Highlights]
[Name]
[Career Highlights]
[Name]
[Career Highlights]
Directions & Contact
Please contact us using the information below for partnerships and trade inquiries.
Flower X
- Address
- B1-09, Flower Industry Center, 27 Gangnam-daero, Seocho-gu, Seoul, Republic of Korea (06774)
- Tel
- +82-2-535-0000 | FAX: +82-2-535-0001
- Flower@FlowerX.online
How to Visit
By Car (Parking & Directions)
Search for "aT Flower Market", "Yangjae Flower Market", or the address "27 Gangnam-daero, Seocho-gu, Seoul" on your GPS navigation. Major access routes by direction are as follows:
- From Gangnam / Yangjae Station: Proceed straight along Gangnam-daero toward Seongnam/Pangyo, pass the aT Center, and enter through the right main entrance (Front Gate).
- Via Gyeongbu Expressway: Exit at Yangjae IC (Gwacheon direction) → Turn right in front of Daeshin Gas Station → Enter Maeheon-ro and proceed into the Flower Market entrance.
- From Gwacheon: Proceed along Yangjae-daero, turn left in front of Daeshin Gas Station, and enter via Maeheon-ro.
- From Songpa / Garak Market / Suseo: Proceed along Yangjae-daero and enter through the South Gate, or turn right toward Gangnam-daero and enter through the Front Gate.
Parking Location & Rates
1. Parking Locations
- Front Gate (Gangnam-daero): Enter the ground and underground parking lots via the access road on the right side of the aT Center building.
- South/East Gates (Maeheon-ro / Yangjae-daero): Access the parking areas located behind the potted plant greenhouses, material market, and auction hall.
- Parking Areas: Ample outdoor parking spaces (in front of the main building and greenhouses) and basement parking are available. Parking near your destination building (fresh cut flower wholesale building, greenhouse, or materials shop) makes loading cargo convenient.
2. Discount & Parking Validation (Discount applies upon visiting our office.)
- First 2 Hours: KRW 1,000 (with discount coupon)
- Overtime Fee: KRW 4,000 per additional 2 hours (with discount coupon)
3. Payment Methods
- Automated Payment Kiosks: Enter the last 4 digits of your vehicle license plate at the kiosks located in the main lobby, greenhouse entrance, and near parking exits.
- Apply Discount: Scan the receipt barcode or insert the validated parking coupon provided by our office.
- Departure: After pre-payment, exit within 15-20 minutes for automatic barrier opening without delay.
By Bus
Alight at the "Yangjae Flower Market" or "aT Center / Yangjae Flower Market" bus stops.
- Blue (Trunk) Buses: 140, 400, 405, 421, 440, 441, 452, 470, etc.
- Green (Branch) Buses: 4432, 8441, etc.
- Red (Express) Buses: Most express buses passing through Gangnam-daero to/from Seongnam, Bundang, Yongin, and Suwon stop here.
- Local Village Buses: Seocho 08, Seocho 20, etc.
By Subway
- Shinbundang Line (Closest Route):
- Alight at Yangjae Citizen's Forest Station (Maeheon) → Exit 4, walk straight for 3–5 minutes; the Flower Market entrance is directly adjacent to the aT Center.
- Line 3 Route:
- Transfer at Yangjae Station:
- Transfer to Shinbundang Line and take Exit 4 at Yangjae Citizen's Forest Station
- Or from Yangjae Station Exit 9 or 11 bus stop, take any bus toward Yangjae Flower Market (140, 441, 452, 4432, etc.) for 2-3 stops and alight at "aT Center / Yangjae Flower Market."
- Transfer at Yangjae Station: